FAQ

What is a Content Management System (CMS)?

A CMS is a configurable software program stored on a web server. Text and pointers to other kinds of content are stored in a database, dynamically retrieved and composed, and presented to a user in response to a request sent via a web-browser. Sound scary? Well, a properly configured CMS site can be extremely user friendly and enable end users and site administrators to retrieve, update and maintain content like never before. CMS programs such as Drupal, Joomla and Wordpress, to name a few, have huge theme and plugin libraries to enable an almost endless combination of site features. CMS websites can often be installed, programmed and made "live" much faster than traditional websites.

E-Mail marketing? You mean SPAM?

I know, I know.. we all hate "Spam", the e-mails that just seem to "come out of nowhere" about all different kinds of offers and items, most of which none of us would want in a million years. But, it IS possible to do e-mail marketing the right way. It's called Opt-In marketing. It's 100% legal and extremely effective. Sending e-mails out to only those persons who have legitimately signed up for them.

byteCast Media can create a custom e-mail marketing campaign designed to suit your specific needs. People who come to your website will be able to enter their e-mail address in a special box to receive your newsletters. Using this method ensures that only the people interested in your services or products gets the message. From there, recipients are able to forward the e-mail to others or unsubscribe from future e-mails.

How often should I send an e-mail newsletter?

E-mails can be sent out as often as you like, however byteCast Media recommends a maximum of once per week. Our pricing is based on three factors:

HTML e-mail or text only? Or both?
Any custom graphics involved?
How much info and how often?

How do I know if people are even reading the e-mails that are getting sent out?

byteCast Media will provide you with statistics on how many e-mails went out, how many were actually opened, any links that were clicked in the e-mail, what state/country the e-mails were opened.. the list goes on.

How can Social Networking websites help my business?

The number of people who use these sites has exploded over the last couple of years. And businesses are reaping the benefits. By placing ads on some of these sites, you can expose your business to specific demographics including age, geographic areas, etc. And you can also keep your customers and potentials in the loop by posting current specials and promotions - most of the time for free - right from your website. We can also add a feature that will allow people to "share" your website and content right on their Facebook and other social site pages. The more exposure your business gets, the more potential customers you have.

Advanced E-Mail Marketing

byteCast Media can create a custom e-mail marketing campaign designed to suit your specific needs. People who come to your website will be able to enter their e-mail address in a special box to receive your newsletters. Using this method ensures that only the people interested in your services or products gets the message. Recipients are able to forward the e-mail to others or unsubscribe from future e-mails. We can also provide a detailed summary of e-mail campaign statistics.

Websites You Control

We will design you a clean, custom website with custom graphics and logos that are easily updated by you or your staff with no monthly fees. It can be a pain relying on someone else to make easy content changes. Hate playing e-mail or phone-tag with your web designer? Take matters into your own hands!

More often than not, we use a program called a "CMS", or content management system, to run your website. Click Here to learn why.